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MailerLite

Custom Email Newsletter Creator


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Published 11/22/2010 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for?

MailerLite allows users to create their own email newsletters. The site simplifies the process by taking HTML and formatting skills out of the equation. Anyone can create a professional, eye-catching newsletter using the drag and drop content editor. MailerLite also offers text and image editors, style and color options and a finished newsletter that is formatted to suit all email clients. MailerLite makes it possible for users to create a Newsletter that looks good to all recipients, regardless of what email provider they use.

MailerLite screenshot
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What is the history and popularity of the app?

Based out of Lithuania, MailerLite was created to provide users with an easier way to create email newsletters. By simplifying the process, MailerLite hoped to give more professionals and others on the internet a better way to communicate. The tools were kept simple so the user can focus on content and other aspects of their business. Today, MailerLite offers a full list of helpful features that simplify the email newsletter creation process for all users regardless of skill level.

What are the differences to other apps?

There are many ways to create a newsletter. However MailerLite stands out because of the way it makes it easy for anyone to create an attractive newsletter that looks good no matter where they send it. The features included are ideal for users of all skill levels, which many people find tremendously helpful. Even those who are experts in their fields may know little about how to operate online. MailerLite gives them a better way to create newsletters that their clients will appreciate, but will not take much of their time to build.

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How does the web app look and feel to use?

The MailerLite website utilizes a lot of open space very well. The site includes plenty of information, but not so much to come across as overwhelming. A new user can easily learn about the site, through colorful screenshots and easy to navigate tabs. Using plenty of open space, no clutter, and concise information, MailerLite presents users with a better way to put together their email marketing campaign.

How does the registration process work?

A new user can click the blue “Sign Up for Free” link at the top right hand corner of the homepage to begin the registration process. The MailerLite registration form asks the user for a name, email address, company name, website URL, country, username, password, and desired MailerLite login address. After entering the information, the user can click the large blue “Create My Account” button at the bottom of the form. A note advises users that by submitting the information, they are automatically agreeing to the site’s terms of service and anti-spam policy.

What does it cost to use the application?

Users can create a MailerLite account for free, but there is a fee for purchasing email credits. For 1,000 email credits, the user pays less than $12. For 2,000, the price goes up to over $20. 5,000 costs about $50 and 10,000 raise that to about $90. Next, users can choose 25,000 email credits for about $200. The two most expensive options include 50,000 email credits for about $350 and 100,000 costs about $600.

Who would you recommend the application to?

MailerLite is a great option for professionals or small business owners that need an easier way to connect with their clients online. Through MailerLite, inexperienced internet users can send eye-catching newsletters that look professionally designed. They require no HTML knowledge and can be created using a drag and drop format. The user can choose from many different email credit amounts for added flexibility with a tight budget.

  • Drag and drop editor that makes it easy to design without HTML knowledge
  • Many email credit amounts to choose from to tailor the campaign to the user’s budget
  • Style and color editors to add character to any newsletter
  • Communicate with potential buyers and sellers over MailerLite
  • Options can accommodate 1,000 emails or as many as 100,000


MailerLite video

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